// HONOURING LEGACY, LOOKING TO THE FUTURE
CLIENT: Perth Modern School
BRAND CONSULTANCY | DIGITAL DESIGN & DEVELOPMENT
Since innovative beginnings in 1909 when construction of the first public secondary school began to 2018, with some of the highest academic results in the country… Perth Modern School has continued to grow from strength to strength with each graduating class. As WA’s only academically selective school, Perth Modern pride themselves on being an exceptional school for exceptional students; honouring their legacy and firmly focusing on the future.
Looking to refresh their digital presence to continually exceed the expectations of parents and students alike, Perth Modern entrusted Noop’s consultancy.
Challenge
After over 20 years of success, a new milestone was reached in the imfs journey. Catalysed by an internal restructure, consolidation of leadership and desire for clarity a new journey began with the intent of reigniting the fire. It was the perfect time to reassess the imfs strategic direction and start distilling the brand identity and quantifying the intangible factors already responsible for success.
Dovetailing a broader strategic piece, a brand discovery was embarked upon with a willingness to pursue difference, without constraint. Due to timing the branding and strategic piece benefitted from a synergistic effect revealing the road ahead with undoubted clarity.
Approach
Engaging all of Perth Modern’s key stakeholders in a discovery process allowed Noop to fully understand the school’s history, mission, philosophy and future business plans. After understanding the scope of the requirements, Noop rapidly conceptualised a fresh and innovative take on the brand; this agile approach to digital design and development accommodating for the strict deadlines that schools face and allowing for feedback.
Through several rounds of iteration and refinement, the final product began to take shape… simple, clean, modern and understated; a subtle nod to the quiet confidence that Perth Modern students carry with them as they progress into their adult lives with the foundations formed by an exceptional education.
Results
Fusing fresh design that allowed the Perth Modern internal marketing team to easily roll out accompanying collateral (such as Open Day advertisements, handbooks and digital banners) with streamlined content that rolled in all vital information in an informative and engaging manner, the Perth Modern digital presence was brought into 2018 (with the tools and framework to take it into tomorrow).
